21 March - 6 April 2025, Olympia Events, London



Sponsorship Opportunities

Discover a multitude of sponsorship packages, from Headline Sponsorship and exclusive brand alignment of our curated show sections, to product placement opportunities and live stage sponsorship. Designed to provide enhanced visibility throughout our multi-channel marketing campaign and on site at our events, each package is tailor-made to match your strategic marketing and brand objectives.  


Secure exclusive sponsorship of a dedicated section: 

Show Sections

Align your brand to one of our iconic show features: 

Show Features

Introducing The Dream Home...

...the biggest, most innovative and inspiring house to ever feature at the Ideal Home Show.

The Dream Home is the biggest, most inspirational and innovative property to ever feature at the Ideal Home Show. Styled in association with Good Homes magazine, the Dream Home showcases the latest home and garden trends, to give every living space the wow factor!

Most popular attraction with 85%* of visitors attending the event to see the Show Homes

The Dream Home features fully furnished rooms created in association with Good Homes Stylists, renowned brands and well known suppliers. As visitors explore each room in The Dream Home, they are immersed in the latest interior trends and ideas for modern living. From the latest in furniture, art and accessories, to appliances, home tech, sustainable solutions and more, visitors can get up close and personal to all featured brands in a spectacular, Insta-worthy setting. Situated in the heart of the show, The Dream Home is the centrepiece of the Ideal Home Show. The opportunity to feature within The Dream Home is available on an exclusive basis, as this curated feature will showcase only one brand sponsor within each product sector.

Explore the 2024 Dream Home

Championed by George Clarke

George Clarke

The Dream Home will be championed by George Clarke - architect, television presenter, campaigner and educator. The Ideal Home Show and its PR and marketing campaign is enhanced with the association of the well-loved TV celebrity George Clarke. As well as appearing at the Show, George will promote The Dream Home by conducting interviews with regional and national press, across print, digital, TV and radio
where he will speak about the house and key brands that visitors can come along to see.
George passionately believes that architecture, art and design should be accessible to everyone to transform and enrich lives.
Whether he is designing a new home, restoring or converting historic buildings or transforming existing houses on television, he recognises and values the process that enables people to unlock the beauty of where they live.

Styled in association with Good Homes

Dream Home

The Dream Home is created in association with Good Homes’ experienced style team. Each curated room in The Dream Home is packed with cutting-edge ideas, the latest products and 2024’s interior-design trends that will shape the way you live, work and play in your home.

Good Homes is the official magazine of the Ideal Home Show, and has played an integral role in the curation and design of the show’s interiors features throughout its long history.

The Dream Home Partnership Benefits

Benefit from a unique and exclusive package which includes the opportunity to showcase your products and engage with visitors in a content-led curated feature, as well as a dedicated retail stand in the show to sell your products

> Exclusive product placement in the relevant area/s within The Dream Home. Our designers will work with you to create the perfect space.

> QR codes within every room where visitors can explore your product/s in more detail on our ‘Dream Home’ landing page.

> Inclusion in ‘The Dream Home’ floorplan booklet given to every visitor upon entry to the Home. Includes company name, stand number and website.

> Branding inclusion in the marketing campaign promoting The Dream Home from point of signing to 8 weeks post show.

> Special signage - which will be displayed on your retail location reinforcing your involvement in the ‘The Dream Home’.

> Opportunity for one of your experts to take part in live talks or one-to-one sessions offered to visitors including the Theatre Stages, Workshops and Expert Advice Hub.


For more information about The Dream Home and other sponsorship opportunities, contact Amy Bellett at amy.bellett@m10group.co.uk or on 020 3225 5205.


Fill in the enquiry form click HERE

Dream Home

Sponsors include...




The Dream Home

Front Elevation 



Front Elevation



Front Entrance

Front Entrance

Rear Elevations

Rear Elevations


Plan View

Plan View



Dream Home Sponsors




Other Shows & Publications

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