22 March - 7 April 2024, Olympia London



Sponsorship Opportunities

Introducing The Dream Home...

...the biggest, most innovative and inspiring house to ever feature at the Ideal Home Show.

New! Dream Home will be the centrepiece of the Ideal Home Show, 22 March - 7 April 2024 and will see 170,000+ visitors through its doors. For the first time in the Show’s 115-year history, all featured products in this life-sized Home will be available to buy at the Show.

Most popular attraction with 85%* of visitors attending the event to see the Show Homes

The Dream Home will feature fully furnished rooms created in association with Good Homes Stylists, renowned brands and well known suppliers. As visitors explore each room in The Dream Home, they will be immersed in the latest interior trends and ideas for modern living. From the latest in furniture, art and accessories, to appliances, home tech, sustainable solutions and more, visitors will be able to get up close and personal to all featured brands in a spectacular, Insta-worthy setting. Situated in the heart of the show, The Dream Home will be the centrepiece to our flagship event - the Ideal Home Show. The opportunity to feature within The Dream Home is available on an exclusive basis, as this curated feature will showcase only one brand sponsor within each product sector.

Championed by George Clarke

George Clarke

The Dream Home will be championed by George Clarke - architect, television presenter, campaigner and educator. The Ideal Home Show and its PR and marketing campaign is enhanced with the association of the well-loved TV celebrity George Clarke. As well as appearing at the Show, George will promote The Dream Home by conducting interviews with regional and national press, across print, digital, TV and radio
where he will speak about the house and key brands that visitors can come along to see.
George passionately believes that architecture, art and design should be accessible to everyone to transform and enrich lives.
Whether he is designing a new home, restoring or converting historic buildings or transforming existing houses on television, he recognises and values the process that enables people to unlock the beauty of where they live.

Styled in association with Good Homes

Good Homes

Good Homes is the official magazine of the Ideal Home Show, and has played an integral role in the curation and design of the show’s interiors features throughout its long history.
In 2024, The Dream Home will be created in association with Good Homes’ experienced style team. Each curated room in The Dream Home will be packed with cutting-edge ideas, the latest products and 2024’s interior-design trends that will shape the way you live, work and play in your home.

The Dream Home Partnership Benefits

Benefit from a unique and exclusive package which includes the opportunity to showcase your products and engage with visitors in a content-led curated feature, as well as a dedicated retail stand in the show to sell your products

> Exclusive product placement in the relevant area/s within The Dream Home. Our designers will work with you to create the perfect space.

> QR codes within every room where visitors can explore your product/s in more detail on our ‘Dream Home’ landing page.

> Inclusion in ‘The Dream Home’ floorplan booklet given to every visitor upon entry to the Home. Includes company name, stand number and website.

> Branding inclusion in the marketing campaign promoting The Dream Home from point of signing to 8 weeks post show.

> Special signage - which will be displayed on your retail location reinforcing your involvement in the ‘The Dream Home’.

> Opportunity for one of your experts to take part in live talks or one-to-one sessions offered to visitors including the Theatre Stages, Workshops and Expert Advice Hub.


For more information about The Dream Home and other sponsorship opportunities, contact Amy Bellett at amy.bellett@m10group.co.uk or on 020 3225 5205.


Fill in the enquiry form click HERE

Dream Home

Sponsors include...




The Dream Home

Front Elevation 



Front Elevation



Front Entrance

Front Entrance

Rear Elevations

Rear Elevations


Plan View

Plan View




Dream Home Sponsors




Other Shows & Publications

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