Tickets Exhibit
10 - 19 April 2026, Olympia London
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Sponsorship Opportunities

Be Part of the UK’s Most Iconic Home & Lifestyle Experience


 

Why sponsor

Step into the spotlight at the Ideal Home Show Spring, where brands don’t just show up — they shine. Celebrating over a century of trendsetting influence, this beloved live event welcomes over 160,000 home-hungry consumers ready to discover, experience, and engage. Sponsorship here isn’t just about visibility — it’s about premium positioning, multi-channel amplification, and the unrivalled trust of a household name.

Whether you're launching something new or elevating your brand story, this is your springboard to real impact — before, during, and long after the show ends.

Interested in exhibiting or sponsoring?

Contact The Sales Team | Call 020 3225 5200 |

 

Submit an enquiry form

See how far your brand will go

Marketing campaign wheel

 

IDH 10 days

 

Show Home Sponsorship opportunities
 

Create Moments That Inspire Living


 

 

Why sponsor the Show Home?

The Show Home stands as our most visited and immersive attraction, offering a unique opportunity to engage with over 160,000 home-loving consumers. As a brand, you can choose to headline the space, take creative control of an entire room, or integrate your products seamlessly throughout the home. 

Benefits

  • Exclusive product placement within the most visited attraction at the show. 

  • Inclusion in multi-channel marketing & PR campaign. 

  • Styling support from our in-house team, with options to feature alongside celeb ambassadors.

  • Exclusive 10% discount on your stand rate as a Show Home sponsor.

Submit an enquiry form


Discover What’s New at the Ideal Home Show – 3D Flythrough Tour

We’re bringing a fresh new format and features alongside our beloved core show areas:

🎬 The Main Stage: formerly the Super Theatre — now a TV-style studio hosting celebrity talks, expert demos, and headline talent.
🛁 Kitchen & Bathroom Hub: the ultimate destination for design lovers seeking premium finishes and fixtures.
🎨 The Design Lab: a hands-on space for visitors to explore interiors and innovation up close.
🔧 DIY Live Stage: packed with demos, hacks, and upcycling magic for every skill level.
🍸 Tipsy Workshops: fun, interactive “Sip & Create” sessions led by leading designers and influencers.
🔥 BBQ Academy: a live, sensory experience celebrating outdoor living and cooking.

Join us for a reimagined Ideal Home Show — new look, new stages, new energy, but the same unbeatable audience reach. Learn more here >> 

What our exhibitors say about us...

  • We were able to demonstrate to hundreds if not thousands of consumers leading to great brand awareness and leads. Its an event etched into our Marketing plans for years to come.
    James de Boer - Director & Head of Marketing at BLANCO
  • We’ve done better than last year, the footfall has been absolutely brilliant. Year on year, we have increased the number of people we’ve spoken to and have increased our lead conversions from the show.
    Patrick Harris, Team Leader, Ford Motor Group Europe
  • The support from the Ideal Home Show team was invaluable in bringing our vision to life and we were thrilled to see the enthusiastic response from consumers seeking inspiration for their own home projects.
    Kitty Hannon - Head of Marketing & Team, Laura Ashley
  • Exhibiting this year has been record breaking, we’ve taken record numbers and the leads generated have been really positive.
    Michael Leadbeater, Regional Manager, Designer Sofas
  • Being at live shows is great, because it gets you a certain type of customer, it’s good to get out there for the people that wouldn’t have found us otherwise on the internet where there’s an oversaturation of companies.
    Masie Lock Orstavik, Sales, Brighton Planters
  • We've had a lot of great value leads, right from mid market, right through to the highest end from the show, there's already has been an immediate return on our investment. We've got 10, 20 kitchens right now being designed and sold from leads taken from the show.
    Dale Williams, Head of Quintessential range, in partnership with Lawrence Llewelyn-Bowen
  • We have seen good return on investment. We’ve met a lot of people here, the show attracts exactly the right quality of visitors we need.
    Swan Jones, Sales and Operations - Flames of Richmond
  • We have had so much football onto the stand. Everyday has been really good. We’ve made instant sales.
    Chris Mair, Senior Product Designer, Magic AI

Sponsorship hall of fame

Sofology

Sofology campaign

✓ Digital campaign to support activity.

✓ Retail location at event showcasing products to 160,000+ potential customers

✓ Competition ‘Breakfast with George Clarke’ hosted live at the Ideal Home Show.

✓ Interior Section Sponsor

✓ Sponsorship of both Living Room and Cinema Room.

 

  • We had a great response connecting with new customers and putting our brand front and centre to showcase our design and great value credentials. We also had a fab time!! We’re back again this year and working with the Ideal Home team, looking forward to making the experience better than ever!
    Jan Duckworth, Brand Director, Sofology

Blanco

Blanco campaign

✓ Sponsorship of three key features: Dream Home, Smart Tech Home and Eat & Drink Stage showcasing the product through different methods of demonstration.

✓ B2B ‘after hours’ event inviting current retailers and new potential retailers.

✓ Digital campaign to support activity.

  • The show and Dream Home placement provided a brilliant platform to demonstrate our products in an authentic and premium location. Working with Amy & Carly made it a real partnership where they understood our objectives and brought them to reality. We were able to demonstrate to hundreds if not thousands of consumers leading to great brand awareness and leads. It’s an event etched into our Marketing plans for years to come.
    James de Boer - Director & Head of Marketing

 


Now streaming: Sponsorship opportunities on our YouTube channel

Why sponsor

We’re excited to introduce the Ideal Home Show YouTube Channel – our latest digital destination built for today’s always-on audience. With video content designed to inspire and engage, this is your chance to get your brand in front of thousands of home lovers where they’re already watching.

From stunning room makeovers and seasonal styling to smart storage hacks, trending décor tips, and expert how-tos—our ongoing video series features authentic insights, real transformations, and even some familiar faces.

Sponsorships are now open. Align your brand with premium lifestyle content and reach viewers in a fresh, compelling way.

Speak to the Commercial Sales Director, Conor Tallon to discuss your options: 020 3225 5200

 Submit an enquiry form

Enquire about sponsorship

By submitting your email address, you consent that the Ideal Home Show (the event organisers) may contact you about the important show information, relevant conferences and newsletters via email. You can opt-out at any time using the link included in every email. Your personal information will only be used as set out in our privacy policy.

  • We have definitely hit our lead target over the last three days, it's been really successful.
    Louis Stannah
    International Lead – Uplifts
  • Being at live shows is definitely a different atmosphere and experience than being in a shop, meeting new people that are the right market for furniture that get to see the new sofas and furniture that’s out there. London’s footfall is fantastic.
    Harrison Anderson
    Deputy Manager, Warrington Branch, Sofology
  • This has been really good for our brand awareness, just getting out and meeting people, who would not have googled us or searched for a product like this in the first place.
    Daniel Douglass
    MD, Out & About Campers
  • Being at the Ideal Home Show is key for us, you need to go to trade shows to promote your product people can see it, people can understand it.
    Powell Pandell
    TPB Tech
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