10 - 19 April 2026, Olympia London

Exhibit with us

Reach Over 162,000 Home Enthusiasts at the UK’s Premier Home & Garden Event

Why Exhibit

The Ideal Home Show returns in April 2026 with a bold new 10-day format, running from 10–19 April. This refreshed approach delivers a sharper, more focused experience — attracting high-intent visitors over a concentrated period.

It’s your chance to showcase products, drive sales, and connect with thousands of home-loving consumers, all in the UK’s most iconic lifestyle event.

Based on our latest visitor survey:

✔️£81K average household income

✔️ 80% of visitors live in London & the South East

✔️ 82% fall into the ABC1 demographic

✔️ 53% purchased household products or kitchenware at the show

✔️Visitors come ready to shop, renovate and invest in their homes

✔️ Strong brand exposure through PR, digital, social and media campaigns

✔️ Valuable B2C feedback and direct customer engagement

 

Find out more

What our exhibitors say about us...

  • We were able to demonstrate to hundreds if not thousands of consumers leading to great brand awareness and leads. Its an event etched into our Marketing plans for years to come.
    James de Boer - Director & Head of Marketing at BLANCO
  • We’ve done better than last year, the footfall has been absolutely brilliant. Year on year, we have increased the number of people we’ve spoken to and have increased our lead conversions from the show.
    Patrick Harris, Team Leader, Ford Motor Group Europe
  • The support from the Ideal Home Show team was invaluable in bringing our vision to life and we were thrilled to see the enthusiastic response from consumers seeking inspiration for their own home projects.
    Kitty Hannon - Head of Marketing & Team, Laura Ashley
  • Exhibiting this year has been record breaking, we’ve taken record numbers and the leads generated have been really positive.
    Michael Leadbeater, Regional Manager, Designer Sofas
  • Being at live shows is great, because it gets you a certain type of customer, it’s good to get out there for the people that wouldn’t have found us otherwise on the internet where there’s an oversaturation of companies.
    Masie Lock Orstavik, Sales, Brighton Planters
  • We've had a lot of great value leads, right from mid market, right through to the highest end from the show, there's already has been an immediate return on our investment. We've got 10, 20 kitchens right now being designed and sold from leads taken from the show.
    Dale Williams, Head of Quintessential range, in partnership with Lawrence Llewelyn-Bowen
  • We have seen good return on investment. We’ve met a lot of people here, the show attracts exactly the right quality of visitors we need.
    Swan Jones, Sales and Operations - Flames of Richmond
  • We have had so much football onto the stand. Everyday has been really good. We’ve made instant sales.
    Chris Mair, Senior Product Designer, Magic AI

Submit an enquiry form

By submitting your email address, you consent that the Ideal Home Show (the event organisers) may contact you about the important show information, relevant conferences and newsletters via email. You can opt-out at any time using the link included in every email. Your personal information will only be used as set out in our privacy policy.

  • We have definitely hit our lead target over the last three days, it's been really successful.
    Louis Stannah
    International Lead – Uplifts
  • Being at live shows is definitely a different atmosphere and experience than being in a shop, meeting new people that are the right market for furniture that get to see the new sofas and furniture that’s out there. London’s footfall is fantastic.
    Harrison Anderson
    Deputy Manager, Warrington Branch, Sofology
  • This has been really good for our brand awareness, just getting out and meeting people, who would not have googled us or searched for a product like this in the first place.
    Daniel Douglass
    MD, Out & About Campers
  • Being at the Ideal Home Show is key for us, you need to go to trade shows to promote your product people can see it, people can understand it.
    Powell Pandell
    TPB Tech
Headline Partners


 

Sponsors

 

Other shows & publications