Tickets Exhibit
2 - 11 April 2027, Olympia, London

2 - 11 April 2027
Olympia, London

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Exhibit with us

Reach Over 136,000 Home Enthusiasts at the UK’s Premier Home & Garden Event

Why Exhibit

The Ideal Home Show is evolving for 2027 - with a bold new look, refreshed floorplan, and a sharper 10-day format designed to deliver maximum impact. Running 2–11 April at Olympia London, the show brings together high-intent visitors and leading home brands for an immersive, results-driven experience.

Based on our latest visitor survey:

✔️£78K average household income

✔️ 81% of visitors live in London & the South East

✔️ 81% fall into the ABC1 demographic

✔️ 53% purchased household products or kitchenware at the show

✔️Visitors come ready to shop, renovate and invest in their homes

✔️ Strong brand exposure through PR, digital, social and media campaigns

✔️ Valuable B2C feedback and direct customer engagement

Exhibit at the Eat & Drink Festival

136000+
Visitors across 10 days

 

 

81%
ABC1 Audience

 

Eat & Drink Festival
81%
Based in London & South East

 

 

Join the Eat & Drink Festival!

Book your stand today

 

  • We were able to demonstrate to hundreds if not thousands of consumers leading to great brand awareness and leads. Its an event etched into our Marketing plans for years to come.
    James de Boer - Director & Head of Marketing at BLANCO
  • We’ve done better than last year, the footfall has been absolutely brilliant. Year on year, we have increased the number of people we’ve spoken to and have increased our lead conversions from the show.
    Patrick Harris, Team Leader, Ford Motor Group Europe
  • Being at live shows is great, because it gets you a certain type of customer, it’s good to get out there for the people that wouldn’t have found us otherwise on the internet where there’s an oversaturation of companies.
    Masie Lock Orstavik, Sales, Brighton Planters
  • We've had a lot of great value leads, right from mid market, right through to the highest end from the show, there's already has been an immediate return on our investment. We've got 10, 20 kitchens right now being designed and sold from leads taken from the show.
    Dale Williams, Head of Quintessential range, in partnership with Lawrence Llewelyn-Bowen
  • The support from the Ideal Home Show team was invaluable in bringing our vision to life and we were thrilled to see the enthusiastic response from consumers seeking inspiration for their own home projects.
    Kitty Hannon - Head of Marketing & Team, Laura Ashley
  • Exhibiting this year has been record breaking, we’ve taken record numbers and the leads generated have been really positive.
    Michael Leadbeater, Regional Manager, Designer Sofas
2026 show stats
  • We have seen good return on investment. We’ve met a lot of people here, the show attracts exactly the right quality of visitors we need.
    Swan Jones, Sales and Operations - Flames of Richmond
  • We have had so much football onto the stand. Everyday has been really good. We’ve made instant sales.
    Chris Mair, Senior Product Designer, Magic AI


Discover What’s New at the Ideal Home Show – 3D Flythrough Tour

Following a fantastic response last year, we're continuing with our enhanced format and features, alongside the much-loved core show areas that remain at the heart of the event.

🎬 The Main Stage: formerly the Super Theatre — now a TV-style studio hosting celebrity talks, expert demos, and headline talent.
🛁 Kitchen & Bathroom Hub: the ultimate destination for design lovers seeking premium finishes and fixtures.
🎨 The Design Studio: a hands-on space for visitors to explore interiors and innovation up close.
🔧 DIY Live Stage: packed with demos, hacks, and upcycling magic for every skill level.
🍸 Tipsy Workshops: fun, interactive “Sip & Create” sessions led by leading designers and influencers.
🔥 BBQ Academy: a live, sensory experience celebrating outdoor living and cooking.

Join us for a reimagined Ideal Home Show — new look, new stages, new energy, but the same unbeatable audience reach. Learn more here >> 

Submit an enquiry form

By submitting your email address, you consent that the Ideal Home Show (the event organisers) may contact you about the important show information, relevant conferences and newsletters via email. You can opt-out at any time using the link included in every email. Your personal information will only be used as set out in our privacy policy.

  • We have definitely hit our lead target over the last three days, it's been really successful.
    Louis Stannah
    International Lead – Uplifts
  • Being at live shows is definitely a different atmosphere and experience than being in a shop, meeting new people that are the right market for furniture that get to see the new sofas and furniture that’s out there. London’s footfall is fantastic.
    Harrison Anderson
    Deputy Manager, Warrington Branch, Sofology
  • This has been really good for our brand awareness, just getting out and meeting people, who would not have googled us or searched for a product like this in the first place.
    Daniel Douglass
    MD, Out & About Campers
  • Being at the Ideal Home Show is key for us, you need to go to trade shows to promote your product people can see it, people can understand it.
    Powell Pandell
    TPB Tech
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Furnishing Futures
Furnishing Futures

Help us raise £5,000 to create one safe, healing home for women and children rebuilding their lives after domestic abuse. Every donation, big or small, helps turn empty spaces into places of comfort, dignity, and hope.

In partnership with Furnishing Futures, a charity dedicated to supporting families as they start again - be part of the Help Fund A Healing Home campaign with a small donation today. Donate here

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