Annie Sloan on Colour, Confidence, and the Art of Keeping It Simple
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In a standout episode from the Ideal Home Show YouTube series, legendary paint expert and inventor of Chalk Paint, Annie Sloan, sits down for an inspiring conversation about colour, creativity, and the surprising power of restraint. With her trademark warmth and wit, Annie lifts the lid on the thought process behind her now-iconic palette — and why, after more than three decades in the business, she still only makes four shades of white.
From the very beginning of the episode, Annie tells the story of how Chalk Paint was born. What started 35 years ago as a practical solution for artists and DIYers seeking a matte, fast-drying, and forgiving finish has evolved into a global decorating revolution. But Annie’s ethos remains refreshingly simple: colour should be joyful, not overwhelming.
This philosophy shines through as she explains her decision to limit her palette — not as a constraint, but as a creative guide. “I only make 4 whites,” she says with conviction. “And that’s all you need.” For Annie, narrowing the options helps decorators make bolder, more confident choices. Instead of drowning in swatches, you’re invited to trust your instincts and lean into simplicity whether you're painting a side table or transforming an entire room.
The interview also offers a glimpse into the season’s trending shades and Annie’s take on the evolving landscape of home interiors. Her advice is packed with timeless wisdom: understand the feeling you want to create, be brave with your choices, and above all, paint with purpose. It’s a masterclass in design thinking, accessible to both seasoned stylists and first time up cyclers.
Inspired to try it yourself? Watch the full interview now on The Ideal Home Show YouTube Channel and tap 'Subscribe' to stay up to date with future episodes that spotlight the experts shaping the way we live, decorate, and dream.
And while you're there, why not add a touch of transformation to your own space? We're giving away a £1000 voucher from Cox & Cox*, so one lucky subscriber can refresh their home with elegant, curated pieces that pair perfectly with any paint palette.
Because when it comes to colour, confidence starts with simplicity. Watch. Learn. Subscribe. And enter to win.
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