London, UK – Contemporary beauty house MS LORDE BEAUTY will present its expanding collection at the prestigious Ideal Home Show from 10–19 April 2026, marking a defining moment in the brand’s rapid ascent within the UK beauty industry.

Located at Stand B365, MS LORDE BEAUTY will showcase a curated edit from its growing portfolio of luxury beauty essentials, with particular focus on customer favourites including its acclaimed Moisturising Lip Glosses and the performance-driven MLB PURE Liquid Matte Foundation.

Founded by Jeniequa Quamina, professionally known as Eldé Lorde, MS LORDE BEAUTY launched in 2024 with a clear vision: to deliver high-quality, confidence-enhancing beauty products that merge glamour with performance. Now celebrating one year of online success, the brand has cultivated a loyal and expanding customer base drawn to its refined aesthetic, inclusive ethos, and uncompromising standards.

Earlier this year, MS LORDE BEAUTY successfully hosted its first retail pop-up at Westfield Stratford City, where the full collection received strong consumer engagement and enthusiastic response. The activation signalled the brand’s seamless transition from digital presence to physical retail experience — an evolution that continues at the Ideal Home Show.

The MLB PURE Liquid Matte Foundation delivers a refined matte finish with long-wear performance and seamless blendability, while the Moisturising Lip Gloss collection balances high-impact shine with nourishing comfort — signature qualities that define the MS LORDE BEAUTY approach to modern glamour.

Founder Jeniequa Quamina (Eldé Lorde) comments:

“Launching MS LORDE BEAUTY in 2024 was the beginning of a vision rooted in confidence and elevation. To now exhibit at the Ideal Home Show while celebrating a year of online growth is both affirming and exciting. This moment represents the next chapter for the brand as we continue expanding our presence within the beauty space.”

The Ideal Home Show provides a powerful platform for emerging and established brands alike. For MS LORDE BEAUTY, participation signals not only growth, but intention — a

commitment to positioning the brand within the premium beauty conversation.

MS LORDE BEAUTY invites press, buyers, influencers, and beauty enthusiasts to discover the collection from 10–19 April at Stand B365