10 - 19 April 2026, Olympia London

Exhibit at Eat & Drink Festival

Let visitors taste your brand

The bustling foodie-hub of the Ideal Home Show, the Eat & Drink Festival is one of the most vibrant and high-footfall destinations of the event.

With three exciting areas to explore; the Eat & Drink Stage, The Great Eat, and the Artisan Producers Market, visitors come to celebrate global flavours, master mixology, discover unique artisan produce, and pick up expert tips from celebrity chefs.

Across 10–19 April, the Ideal Home Show is expected to welcome 162,000+ visitors over 10 days, with an average dwell time of 4 hours. After hours of inspiration and shopping, audiences naturally make their way to the Eat & Drink Festival — hungry to taste, explore, and discover what’s new.


Put your brand in front of thousands of engaged consumers, offer samples, perfect place to launch and test new products, building long lasting impressions and brand loyalty.
   

                          

Submit an enquiry form      Download the media pack

 

Eat and Drink
  • I’ve had a lot of new leads, I’ve also already had people from the first day visit our shop in Camden. Really busy, good fun and lots of excitement and I’ll be coming back next year.
    Taylor Newton
    Director, Pistachio
Why Exhibit

Why Exhibit

It’s not just about being seen — it’s about being tasted, experienced, and remembered.

With thousands of visitors actively seeking new flavours and foodie inspiration, this is the perfect environment to create meaningful connections with your next customers.


Whether you’re an established household name or an emerging artisan producer, Eat & Drink offers a platform to stand out in the heart of the Ideal Home Show

Who Will You Meet?

Who Will You Meet?

The Ideal Home Show audience is made up of:
•    Food-loving home cooks
•    Trend-driven shoppers
•    Families looking for great days out
•    Enthusiasts searching for artisan and premium produce
•    Consumers ready to buy, try, and discover
 

They come for inspiration — and leave with bags full of the brands they’ve fallen in love with.

Join the Eat & Drink Festival

By submitting your email address, you consent that the Ideal Home Show (the event organisers) may contact you about the important show information, relevant conferences and newsletters via email. You can opt-out at any time using the link included in every email. Your personal information will only be used as set out in our privacy policy.

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