Eden’s step into the dating world came about when he created Would Like to Meet, the world’s first dating site with 100 per cent picture verified profiles to ensure you get the best from your time online dating. Inspired by his own online dating experiences, Eden felt the majority of online dating sites took little to no interest in whether the photos they were publishing were real or recent so set out to create a site where the frustration of experiencing fake profiles or out of date photos, along with the risks of disappointment, wasted time, and financial fraud are eliminated. That site is Would Like to Meet.

Having spent time on both sides of the dating fence Eden has seen and heard it all; from the funny and ridiculous dating disasters, to the horror stories some have shared, and thankfully the perfect dating tales from the millions of happy couples that met through online dating.

This first-hand knowledge quickly migrated to a 360° view of dating and he quickly became the “go to guy” for media discussions regarding dating having appeared numerous times on This Morning, Celebrity Big Brother, ITN, BBC TV, BBC 2, BBC 4 as well as co-hosting two dating shows on BBC Radio 1 and providing commentary for articles featured on Mail Online, Cosmopolitan, Yahoo, The Huffington Post, Esquire, Heat Magazine and The Observer. Eden is also a proud and active member of the Online Dating Association, having been invited to join in 2014.

Last summer Eden was one of the Dating Agents in E4’s smash hit Celebs Go Dating, of which Series 1 was E4's most successful debut show for 8 years. He returned for Series 2, beating the audience figures for Series 1, and seeing both series trend at #1 on Twitter. The Celebs Go Dating format is now being sold worldwide due to its unparalleled UK success. Eden is also consulting for Warner Bros Entertainment for the new film Unforgettable starring Katherine Heigl.