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Britain’s best loved consumer event is firmly back on the map as the leading home interest exhibition in the UK.  2011 was another ground breaking year attracting 270,000* visitors across a new 17 day format.  The Ideal Home Show has the highest audited attendance of any consumer event in the UK.
 
The exhibition provides a unique and invaluable opportunity to showcase your products direct to an affluent audience who are committed to spending money on themselves and their homes.

Visitor Profile

  • 1 in every 200 adults (270,000) in the UK attended the Ideal Home Show in 2011*
  • 84% ABC1 (65%AB)
  • 64% Female, 36% Male
  • Average age 45 years
  • 74% live in Greater London/South East
  • Average household income: £56,142 (2010: £55,589)
  • Total spend at show reached £225 million
  • Average spend with exhibitors in the next 12 months as a result of the show: £5,905/ head
  • 82% own outright or a mortgaged home
  • 77% of visitors have homes with 3+ bedrooms
  • 81% currently undertaking/ planning a home project
  • Average spend on a home project: £20,485
  • Average time spent at show: 4.68 hours
  • 56% of visitors do not attend other shows

 

*Based on government statistics: 49,106, 400 population of adult average age (over 16 years)

Devised in 1908 with a mission to ‘educate and entertain’, the Ideal Home Show is the longest running event in the UK. Since then over 60 million visitors have visited the Show.

*Pre-audited figure but early estimates point to a figure in the region of 270,000 visitors

A full day out of inspiration, offering a great range of new and exciting ideas to improve life at home. Get face to face with thousands of home lovers in an inspirational and dynamic environment full of unrivalled selling opportunities.

 

 

2012 Media Pack
NEW - Download the Ideal Home Show 2012 Media Pack

Download the Stand Booking Terms and Conditions PDF

Download the Design Guide summary

 

To find out how will you benefit from being part of the 2012 Ideal Home Show contact the Sales Team today on 020 3225 5200 or complete the Stand Enquiry Form

 

 

2011 Videos

The exhibitor videos can be selected for view from the right hand menu by simply clicking on them.

Video


 Organised by the event market leaders Media 10 Ventures. Click Here for more Information.