Our Visitors
- Two thirds of Ideal Home Show visitors come from the highest ABC1 social class
- 80% are homeowners; 30% have paid off their mortgages
- The Show has an above average share of first time buyers; and an above average share of people who have been in their home for more than 20 years. Both groups are likely to have money to invest in their home.
- Ideal Home Show visitors are 30% more likely than the national average to be looking for new ideas for the home. And 72% of them agree that the Ideal Home Show is the ultimate place to shop for the home.
