Ideal Home Show visitors are an interesting bunch! For example they are:
- 59% more likely to keep up to date with latest developments in technology
- 71% more likely than average to think it’s important to look well dressed
- (and 64% think it’s important to stay looking young!)
- 41% more likely to have switched internet provider in the last 12 months
- Not only that, but compared to the national average, they spend
- Nearly three times as much on garden products like sprinklers
- Nearly twice as much on kitchen products like water filters
- Nearly 60% more on beds and curtains
- And more than 40% more on a whole range of household items from coffee makers to wooden floors and barbecues!
In other words, they are active, inquisitive, and ready to spend! In 2009 we expect over 300,000 of them to visit Earls Court. Does that sound like the kind of audience you’d like to reach?
Source: TGI Apr 06-Mar 07; Company Stats
ABC audited attendance in 2008: 267,058 (includes 23,374 exhibitor personnel)
