The first Ideal Home Show opened in 1908 and was organised by the Daily Mail. The show was aimed at a growing market of home owners and showcased many labour saving devices that were starting to become more widely available.
The Ideal Home Show built its reputation on home innovation and was the UK launch pad for countless household products such as the toaster and electric kettle (1920), the microwave (1947) and the electric grass mower (1970). The show has also been at the forefront of environmental concerns, unveiling the first 'energy efficient kitchen' in 1989.
In 2008 the show celebrated its centenary with a special feature that showcased how much the home has changed in the 100 years since its doors first opened in 1908.
Today the show is owned by publishing and events company Media 10 ltd, who re-launched the show in 2010 to record breaking audiences.
The Ideal Home Show is organised by Media 10 Ltd.
Formed 7 years ago, Media 10 is a privately owned publishing and events company based in Loughton, Essex.
It currently employs approximately 160 staff and has fast become one of the leading players in the events industry as a result of the hugely successful Grand Designs Live exhibition, held twice a year in London and Birmingham.
Other events in the portfolio include the Duke of Essex Polo Trophy - now one of the largest attended polo matches in Europe; The London Design Trail; the Grand Designs Awards; Clerkenwell Design Week and recently launched Britain's Next Top Model Live based on the popular Living TV series.
Its award-winning magazine portfolio includes icon magazine, the leading international architecture and design magazine; Grand Designs, the magazine of the leading property programme on Channel 4; The Selfbuilder, a monthly resource for anyone looking to refurbish, restore or build their own home; on office, the leading office design magazine; the music magazine, M; and Spanish, a design and property publication.
Media 10 currently has partnerships with Channel 4, Talkback Thames, Fremantle Media, The Performing Rights Society and the Spanish Embassy.